Style Scoop

Editor's Pick: Bonpoint

July 29, 2014
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In a day and age where it seems that children are growing up all to fast and childrenswear is becoming more and more 'adult' and risqué in style, there are few brands left such a Bonpoint, who are actively trying to maintain a sense of elegance and childlike innocence in their designs.  A Paris-grown brand that was established in 1975, Bonpoint has a rich history in designing beautiful, luxurious clothing for babies and children.  They have also recently launched YAM, a clothing line for teens that shuns the recent trends towards sexualised tween dressing and instead caters for a more tasteful, style- and quality-driven aesthetic.  That's not to say the clothing is 'boring' or 'conservative'.  It's far from it.  In fact, Bonpoint's stylish wares are beloved even by some of Hollywood's most revered style icons, such as Nicole Richie, Jessica Alba and Julia Roberts, who regularly dress their offspring in Bonpoint.  The brand has also recently been making headlines this summer with blogger/photographer/illustrator extraordinnaire, Garance Dore, with whom they collaborated on an adorable campaign video promoting the launch of Bonpoint's new boutique in New York.   This campaign, coupled with the label's consistent ability to churn out beautiful, quality clothes season after season, has made Bonpoint one of the most talked about and respected childrenswear labels this year.  Just have a look at their Spring/Summer 2014 campaign imagery below and you'll see what we mean!


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14 8 20

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See more from Bonpoint here.


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